济南，这座承载着千年文化的历史名城，以其独特的泉水景观和深厚的文化底蕴，成为了文创产业的沃土。在这里，每一砖一瓦都似乎在诉说着古老的故事，而现代的创意与设计则赋予了这座城市新的生命力。把子肉也能成为时尚单品？小印章也能盖进游客心里？让我们一起走进曲水亭街，感受文化和创意带给人们的获得感、幸福感。

　　Jinan, a historic city that carries thousands years of culture, has become a fertile ground for the cultural and creative industry with its unique spring landscapes and profound cultural heritage. Here, every brick and tile seems to tell an ancient story, while modern creativity and design endow the city with new vitality. How can Ba Zi Rou become a fashionable item? And how can a small seal leave a deep impression on visitors? Let’s step into Qushuiting Street and experience the sense of gain and happiness that culture and creativity bring to people.

　　把子肉穿在身上：济南文化的潮流表达

　　Wearing “Buzz Road”: A Trendy Expression of Jinan Culture

　　“几喃”文化厂牌的创始人兼主理人段锴是一位80后“老济南”，也是资深文艺青年，他设计了一件“把子肉”T恤。对他而言，把子肉不仅仅是一种美食，更是对济南深深的眷恋。他将把子肉的谐音“Buzz road”印在T恤上，寓意着爱吃把子肉的人们。这种设计不仅承载了对老济南的爱，也希望通过这些文创产品，让更多人了解并爱上济南。除了“把子肉（Buzz Road）”主题，他还设计了“济南是家（JINANCIAGA）”等多系列本土元素的文创产品，一经推出便迅速在社交媒体走红。这些产品也出现在曲水亭街、文化市集，以及趵突泉等景区的文创商店里，受到不少游客和本地年轻人的青睐。

　　The founder and curator of the “Ji Nan“ cultural brand, Duan Kai, is a post-80s “old Jinan“ native and a seasoned artistic youth who designed a “Ba Zi Rou“ T-shirt. For him, Ba Zi Rou is not just a delicious dish but also a deep attachment to Jinan. He prints the homophone “Buzz road“ on the T-shirt, symbolizing those who love Ba Zi Rou. This design not only carries his love for old Jinan but also hopes to introduce Jinan to more people through these cultural and creative products. In addition to the “Buzz Road“ theme, he has also designed multiple series of local element cultural and creative products, such as “JINANCIAGA“, a homophone for “Jinan shi jia“ (Jinan is home), which quickly became popular on social media after their release. These products can also be found in cultural stores at Qushuiting Street, cultural markets, and scenic spots like Baotu Spring, where they are favored by many tourists and local young people.

　　小印章盖进心里：守护珍贵的城市记忆

　　Stamps Imprinted in the Heart: Preserving Precious Urban Memories

　　济南，这座历史文化名城，近年来在文旅融合方面不断创新，推出一系列独具特色的新场景。这些新场景不仅丰富了游客的旅游体验，也为济南的经济发展和文化传承带来了新的活力。在“济南故事”纪念品店，印章服务成为连接游客与济南文化的桥梁。每一份印章都承载着济南的历史和文化，从泉水文化到民俗文化，再到名士文化，这些印章不仅是对济南文化的浓缩，也是对游客旅行记忆的见证。游客们在这里不仅可以购买到具有济南特色的纪念品，还能通过盖章的方式，将济南的文化和记忆带回家。

　　Jinan, this famous historical and cultural city, has been innovating in the integration of culture and tourism in recent years, launching a series of unique new scenes. These new scenes not only enrich the travel experience of tourists but also bring new vitality to Jinan's economic development and cultural heritage. In the “Jinan Story“ souvenir shop, the stamp service has become a bridge connecting tourists with Jinan's culture. Each stamp carries the history and culture of Jinan, from spring culture to folk culture, and then to the culture of famous scholars. These stamps are not only a condensation of Jinan's culture but also a testament to the travel memories of tourists. Visitors here can not only purchase souvenirs with Jinan characteristics but also take home Jinan's culture and memories through the act of stamping.

　　多元传播：济南文化推陈出新，创意满满

　　Diversified Communication: Jinan Culture Innovates and Overflows with Creativity

　　近年来，济南在文化旅游宣传上不断推陈出新，通过各种方式将济南的文化传播给更多的人。段楷的“几喃”潮牌和“济南故事”纪念品店的印章服务，都是济南文创产业的缩影。文创产品不仅仅是商品，更是文化的载体。它们通过创新的设计和独特的文化内涵，传承和推广济南的历史文化。随着文创产业的不断发展，济南的文化符号正在被更多人所熟知和喜爱。文化与时尚的融合，不仅为济南带来了新的经济活力，也为城市的文化传播提供了新的路径。

　　In recent years, Jinan has been continuously innovating in the promotion of cultural tourism, using various methods to spread Jinan's culture to a broader audience. Duan Kai's “Ji Nan“ trendy brand and the stamp service at the “Jinan Story“ souvenir shop are both microcosms of Jinan's cultural and creative industry. Cultural and creative products are not just commodities; they are carriers of culture. Through innovative design and unique cultural connotations, they inherit and promote Jinan's historical culture. As the cultural and creative industry continues to develop, Jinan's cultural symbols are becoming more familiar and beloved by more people. The integration of culture and fashion not only brings new economic vitality to Jinan but also provides new pathways for the city's cultural dissemination.

　　文案、字幕：杨晓

　　视频：周溪琳

　　摄像：刘博洋

　　统筹：武玮佳